Brand and marketing strategy & delivery for growing New Zealand businesses.
As your business grows, your brand and marketing can struggle to keep up with what your customers now expect.
Knowing something needs to change is the easy part. Knowing what to change first, and what it’s worth spending on, is harder.
That’s what Briefed is for. We start with research: interviews with your team and your customers, and a close look at your category and competitors.
You come away with clear recommendations for your brand, website and marketing, and a strategic partner to deliver them.
Our Services
Where to start, and what comes next
All projects start with the Brand and Marketing Review, a detailed look at your business, your customers and your category that ends in a clear set of recommendations and actions for your brand, website and marketing.
Once the review is complete, we bring in the right designers, developers, photographers, videographers and marketing partners to deliver it, with Briefed leading the project and making sure the work delivers against the plan.
Brand design & review
A research-led review of your business, and clear recommendations for what comes next.
Brand design & identity
Rebrands, refreshes and identity systems, built on evidence, not assumptions.
Website design & development
Websites structured around what your customers need and how they buy.
Campaigns & content
Campaigns, photography and content that bring the recommendations to life.
Our Approach
About Briefed
Briefed exists to help established businesses take action on their brand and marketing, based on strategy and research rather than guesswork.
Led by Becky, a brand and marketing strategist with agency experience across New Zealand, Australia and London, Briefed works as your independent partner and an extension of your team.
We define the strategy and the plan, then work alongside creative teams to deliver brand, website and marketing projects that grow the business.
Our Process
How it works
Research first, then delivery.
Starting with research
The Brand and Marketing Review looks closely at your business, your customers and your category. We interview your team and your customers, research your competitors, and assess how you show up online.
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Customer and team interviews
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Category and competitor research
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Digital and brand audit
Building the plan
Everything we find comes back as a clear set of recommendations, prioritised and sequenced so you know what to do first and why. Then we walk you and your team through it together.
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A written report
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One page priority plan
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Walkthrough session
DELIVERING THE WORK
From there we put the plan into action, bringing in the right creative teams, running the project and keeping the work aligned to what the research found.
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Brand design and identity
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Website design and development
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Campaigns, photography and content
Get In Touch
Let's chat
Not sure where to start?
That’s exactly what we’re here for. Most businesses we work with know something needs to change but can’t quite name it yet, and a short conversation usually gets us close.
Call us: +64 27 827 4465
Email us: becky@briefed.co.nz