Brand design & identity
Rebrands and refreshes for businesses that have outgrown their brand.
Your brand is the first thing people meet, and when it’s clear and confident it does a lot of the selling for you.
Most brands are built early on, quickly, for a business that has since grown into something bigger. A rebrand or a refresh is your chance to bring it all up to speed, so what people see matches how great your business actually is.
We start with positioning, built on what your customers already value about you. From there we design an identity and a visual system that gives you something consistent, flexible and genuinely yours to work with.
Sometimes that’s a full rebrand or it’s a refresh that keeps what’s working and builds on it. We’ll help you work out which one gets you the best result.
who is it for?
This is for businesses ready to invest in how they show up. You might have grown into new services, or your current brand feels messy and outdated, and you and you want the brand to catch up and carry you into the next stage.
It’s also a great fit if you’ve built a strong reputation and want the brand to match it, or if you want one confident look running across everything from your website to your signage. If that sounds like you, let’s talk about the best place to start.
Our Process
What is involved?
01
Brand positioning
What you stand for, who you’re for, and the reason people choose you. Grounded in what research found, so it’s built on your customers rather than guesswork.
02
Creative direction
Two or three directions for how the brand could look and feel, so you can see the options side by side and choose the one that fits.
03
Identity design
Logo, wordmark, and the core assets that carry the brand, developed through to final artwork in every format you’ll need.
04
Visual system
Colour, typography, imagery, and graphic devices. This is what makes you recognisable well beyond the logo, and it does the heavy lifting day to day.
05
Brand guidelines
A practical document your team, your printers and your suppliers can work from, so the brand stays consistent long after we hand it over.
06
Rollout
Rolling the new brand out across signage, stationery, vehicles, packaging, collateral, social and everywhere else it shows up. We manage the suppliers and keep every detail consistent.
Every brand project is different, so we’ll scope and quote yours once we’ve talked it through.
Let's talk about your brand
Whether it’s a refresh or a full rebrand, a quick conversation is usually enough to shape it up.
Call us: +64 27 827 4465
Email us: becky@briefed.co.nz