Brand & Marketing review
Know what to change, what to leave, and what it’s worth spending on.
You know your brand and marketing could be doing more. You’re just not sure where to start.
Someone may have told you to run some ads, post more often, or get a new logo. Sometimes that’s exactly the right call. Just as often there’s more value in getting the foundations underneath sorted first.
That's where the Brand and Marketing Review comes in. It's marketing strategy consulting built on research: we look at how the business is performing, what your customers actually think, and where the real opportunities are, so your budget goes into the work most likely to move the business forward.
who is it for?
The Brand and Marketing Review works best for businesses that have grown on reputation and word of mouth. You’ve got a good product or service, and now you want your brand and marketing working just as hard to bring in new customers.
If you know something needs to change but aren’t sure what to tackle first, this is where to start. We look at your strengths and your opportunities as a business, then set out the brand, website and marketing projects worth doing first.
Our Process
What is involved?
01
Kick off workshop and business review
A workshop to uncover how the business runs today, where your current success comes from, and where you want to take it.
02
Customer interviews
Detailed interviews with your customers, to uncover honest insight into your strengths, your weaknesses and where the opportunities are. This is consistently the most powerful part of the process.
03
Digital and brand audit
A review of your website, social, collateral and brand assets, assessed against where you are trying to get to.
04
Category and competitor review
A detailed look at how your direct competitors position themselves, and where the gaps are that you can own.
05
Findings and recommendations
A written report setting out what needs to happen, prioritised and sequenced so you know what comes first and why.
06
Walkthrough session
A session with you and your key team to go through the recommendations together.
07
Action plan
Clear next steps, agreed with you, ready to kick off the projects the review recommends
Investment: from $3,500 + GST
Let's talk about your business
Not sure which of these you need? That’s exactly what we’re here for, and a quick conversation is usually enough to point you in the right direction.
Call us: +64 27 827 4465
Email us: becky@briefed.co.nz