campaigns & content
Campaigns and content built around what your customers actually respond to.
Once your brand and website are working, campaigns are how you get in front of more of the right people.
A good campaign starts with a clear idea and a reason to run it. From there it’s about saying the right thing, showing up where your customers already are, and putting enough behind it to land.
It’s also where your brand does the most work. The words, the photography and the way the whole thing feels to move through say a lot about you.
We plan the campaign, create the assets and book the media, then keep the whole thing moving, so you’re not coordinating a photographer, a designer and a media rep yourself.
who is it for?
This is for businesses with something worth telling people about. A new product, a new location, a rebrand to launch, or a quiet period you want to get ahead of.
Every campaign is a defined piece of work with a start and a finish, so you know what you’re getting and what it costs before it kicks off.
Our Process
What is involved?
01
Campaign strategy
The idea, who it’s for, what it needs to achieve and how we’ll know it worked.
02
Messaging and copy
The words that carry the campaign, from the headline through to the captions.
03
Photography and video
Planning and running the shoot, art directing on the day, and delivering assets you’ll use well beyond this campaign.
04
Campaign design
Designing the assets for every place the campaign runs, built from your brand.
05
Media planning and booking
Where it runs, how the budget splits and what it should deliver, then we book it.
06
Launch and reporting
Getting it live, keeping an eye on it, and a clear read on what worked once it’s done.
Every campaign is different, so we’ll scope and quote yours once we know what’s involved.
Let's talk about your website
A quick conversation is usually enough to work out what’s worth running and when.
Call us: +64 27 827 4465
Email us: becky@briefed.co.nz